According to the Cambridge English Dictionary, a specialist is “someone who has a lot of experience, knowledge, or skill in a particular subject.”
While I think we have exceptional experience, knowledge and skill in Europe river cruises, to properly evaluate what constitutes an expert and specialist in the travel industry, I believe there are 6 good measures that can provide a comprehensive and objective evaluation to determine if a travel advisor is truly an expert and specialist. Here are the measurement factors: 1) experience; 2) certification; 3) knowledge of the industry; 4) first-hand knowledge of the industry; 5) professional organization membership and 6) can you trust them?
We can use these 6 factors to determine the difference between travel advisors and help you decide—what makes us special about our knowledge of river cruises and how do we use that knowledge to help you get a better river cruise vacation experience.
So, let’s explore what makes a travel advisor a river cruise expert and try to answer the question—Are we Europe river cruise experts and specialists?